Articles

Andrew Lownie uses his expert knowledge in the publishing field to maximise the potential of his clients and build up their careers. Here Andrew Lownie, and some of his clients and guest columnists, share advice on a variety of topics to writers. Elsewhere on the site you can find a Frequently Asked Questions list on literary agents, as well as advice for submitting work to agents.

  • More Submission Tips

    31 Oct 2010

    Andrew Lownie, drawing on some recent submissions, lays out some rules when pitching to an agent. APPROACH THE AGENT PROPERLY It's very easy to identify an agent so no reason to address e mails as follows: Kind att of the general manager . Dear Sir / Madam. I take the liberty to address you . Dear Robert, Dear Ladies and Gentlemen, Dear Respectful One, Hi There, Dear Potential Partner, Dear Media Entrepreneurs/Book Publishers & World Citizens, Good day, Dear Beloved One Dear Sir Andrew Dear All Hi guys, Dear Agent Lownie, Hello My Good ...Read more

  • Writing True-Life Stories

    10 Sep 2010

    Bestselling author Cathy Glass shares some tips on how to write memoir. True-life stories, also known as inspirational or misery memoirs have enjoyed so much success in recent years that they have become a genre in their own right. This type of writing probably began about ten years ago with Frank McCourt's Angela’s Ashes,and Dave Pelzer's A Child Called It. The book shops now stock so many of these books that they often dedicate separate shelving to the genre. According to the main publishers the success of True-life stories is set to continue; as I write there are three in the To...Read more

  • Addressing me

    09 Sep 2010

    First impressions in a submission are important especially the opening sentence of an e mail or letter. Here are some of the ways I've been addressed in recent months. Dear Folks , if I may. Dear Beloved, Dear Adrew Kownie, Bear Andrew, Dear Ms. Lownie, Dear Mr. Andrew Lownie and Friends, Dear Someone, Dear Mr Downie Hey Dave, nice of you to reply. Hallo Andrew, Dear Mr. Levin, Dear Professional and Reputable Literary Agent! Heavenly Greetings, To Revered Chairman/Secretary General Most respected Sir, Dear One: Hello My Dear, MY...Read more

  • Blogging

    29 Jul 2010

    Drawing on his own experience, Nicholas Storey shows how blogging can substantially increase book sales. Reading David Craig’s promotion of Google AdWords, in his article dated 22nd June 2010, prompted me to suggest an article about my own recent experience with a free internet-based advertising vehicle to which AdWords can be applied. But first some background. In 2006, I sent Andrew Lownie the script for the book that became History of Men’s Fashion: What The Well Dressed Man Is Wearing (Pen & Sword Books, 2008). By early 2007 he had sold it. From the time of his enthusiastic rece...Read more

  • Another Agency Week

    12 Jul 2010

    Andrew Lownie looks back on a recent 'typical' week. MONDAY Overnight submissions include: a biography of a minor Tudor courtier – no profile and too small; a memoir of driving around the world; a coffee table book "All the Kings Men" about 125 of the worlds very best Elvis Tribute Artists ; a “gothic Victorian novel” ; Pyramids of Britain arguing that Stonehedge etc were inspired by Ancient Egypt; a road trip following the despatch from the Battle of Trafalgar in a 55-year-old Austin A30 from Cornwall to London; Chinese Medicine Secrets : lose weight and boost energy naturally...Read more

  • Using Google Adwords to sell more books

    22 Jun 2010

    David Craig explains how Google Adwords can help sales and publicity. With so many books being published and with so few having a decent PR budget, it can be a struggle keeping sales of your books going after they’ve disappeared off the shelves of Waterstones and WH Smith. Of course, the best way to push up sales is to appear on TV and radio, write articles and give talks. These can both increase book sales and even earn you a bit of money. But once these promotional opportunities have dried up, you need other ways of reminding potential book-buyers of your books. One way is to use Googl...Read more