Articles

Andrew Lownie uses his expert knowledge in the publishing field to maximise the potential of his clients and build up their careers. Here Andrew Lownie, and some of his clients and guest columnists, share advice on a variety of topics to writers. Elsewhere on the site you can find a Frequently Asked Questions list on literary agents, as well as advice for submitting work to agents.

  • Marketing Tips

    09 Apr 2010

    Jenny Woolf (www.jabberwock.co.uk), whose The Mystery of Lewis Carroll, has just been published in the UK and US, passes on some marketing tips for authors. The Mystery of Lewis Carroll has had some wonderful publicity. Much of the credit for that is due to the publicists who have worked on it, but I've learned a few things from the experience too. So I've written my thoughts down, and whether you are self-published or published by a company, I hope there will be something here for you. TIE-INS or "HOOKS" It helps enormously if your book publication coincides with a news story...Read more

  • An Agency Week

    20 Mar 2010

    Andrew Lownie continues his occasional blog about his working week. MONDAY Phone message left at 6.30am for author in Yorkshire to appear on a breakfast radio show. Pick it up when I come into the office at 7.30am and ring him. Incredibly he makes the show. E mail slush pile includes: “The Fable of Christ – Irrefutable demonstration that Jesus never existed”, “ a practical and not quite traditional guide for the last stage of the Hatha Yoga practice: "Samadhi"", the story of a drug-addicted Polish teenager, an erotic political thriller, “a true story of a bagel that made my wif...Read more

  • Jack and Jill Knew the Score: Coaching for Writers

    05 Mar 2010

    Writing coach Kurt Opprecht describes how coaching can help writers. Sometimes writing feels like tossing pebbles into a well. You stare at your reflection in the darkness and wait for the sound to come. When it does, the echo is so forlorn you want to cry. For an art form that aims to speak to the depths of human interaction, writing can be an incredibly solitary endeavor. In how many art forms does the artist work for years at a time on a single piece without interacting with a soul? We humans weren’t built to work like that. Writers are a species hungry for coaching. Of cours...Read more

  • Confessions of a Book Publicist

    01 Feb 2010

    Najma Finlay, Publicity Director of Icon Books describes the publicity campaign behind Darren Moore's The Soldier. Book publicity is primarily about preparation – it’s not an exact science and you don’t have to be a genius to do it well. The skills of a valuable publicist are defined by preparation, doggedness and sometimes, sheer bloody-mindedness - and (although I might be doing myself out of a job here) just a little bit of luck shining at just the right time. It might be too much of a metaphorical stretch to say that publicists are the Cassandras of the industry – predicting...Read more

  • All Things Come to Those Who Wait:Even your ITIN from the IRS!

    22 Jan 2010

    Celia and John Lee explain the intricacies of applying for an ITIN to avoid paying US tax on US contracts. In December 2008 Andrew secured for us a contract with Palgrave Macmillan New York to publish our new book, The Churchills: A Family Portrait, based on our exclusive access to a large tranche of family papers that had not been in the public domain before. By bringing Winston’s brother, Jack, back into the family story we were able to revise many popular misconceptions about the great Churchill family. Andrew warned us that contracts with American publishers were slightly c...Read more

  • How to Attract New Readers with Ezine Articles

    21 Jan 2010

    Agency author David Craig, shows how ezines can be used to sell and promote books. Three weeks ago, I stumbled into the wonderful world of ezine articles. I was doing some Googling research for my next book Would You Buy That? when I found out that a lot of the most up-to-date and useful information on the Internet came from ezine articles. I then started placing my articles on an ezine and discovered that whether you are a published writer or aspiring to be published, an ezine is the place to be. An ezine is an electronic magazine available on the Internet. There are ezines covering alm...Read more